Aviators have many different identification marks. Official images of the emblems of the Russian Air Force are approved by the defense department.

According to the current order of the Ministry of Defense “On military heraldic signs”, small aviation emblem represents horizontally deployed (floating) wings, crossed with the image of a screw propeller and an anti-aircraft gun. The anti-aircraft gun in this “set” represents a symbol of defense.

small emblem of Russian aviation

The small emblem of Russian military aviation is similar to the lapel badge of general aviation pilots with the difference that on the latter the wings are crossed with only two propeller blades (there is no gun). During Soviet times, the emblem civil aviation also represented unfolded wings with a five-pointed star in the middle. In short, unfolded soaring wings are a universal symbol of aviation that signifies flight and speed. Wings, in one form or another, are often depicted on their own emblems and identification marks of various air units, aviation educational institutions, and so on. Depending on the type of troops, the emblem in the form of wings may contain private identification marks: for example, the emblem of the Air Force engineering staff also has a crossed hammer and a sliding key.

The average official emblem of the Russian Air Force is a golden image of a double-headed eagle. The double-headed eagle is a very ancient symbol. On the middle emblem Russian aviation the bird also has outstretched wings. The type of troops is indicated by a crossed two-blade propeller and an anti-aircraft gun, which the eagle holds in its paws. The image of the eagle is complemented by a red shield on its chest, where the image of a horseman with a spear is placed. The stricken dragon wriggles under the horse's hooves.

Medium official emblem of the Russian Air Force

Big aviation emblem(coat of arms Air Force Russian Federation) repeats the image of the wings of the small emblem on a round blue field. The blue color of the heraldic shield has always been the traditional color of aviation. The field is framed by a golden wreath of celery leaves. Sometimes on the Internet you can find “variations” on the theme of the coat of arms of military aviators, which place a blue field in a wreath of laurel leaves, as well as oak and even palm leaves. Photoshop masters do this out of ignorance or as a joke. In fact, it should be celery leaves, and no others. Celery is an old heraldic sign, symbolizing, in this case, high honor and loyalty to military duty. At the top of the celery wreath is a gold double-headed eagle (the middle aviation emblem).

Agency: Otvetdesign carried out rebranding for Rossiya Airlines. All media of the air carrier acquired a new corporate identity: aircraft and office interiors, crew uniforms, templates for documentation, the official website, navigation and advertising surfaces. Rebranding is associated with park expansion aircraft and route maps.

The company completely abandoned the tricolor that was present in the branding before:

The former corporate identity of Rossiya Airlines

The airline's logo also changed - the letter R was transformed into a flourish element, which, according to the agency, became more noticeable and dynamic to match the character of the brand. The font typeface - Rossiya - is designed to enhance the visual integrity of the company's image.

The capital R mark has existed before, but: Answerdesign notes that it is difficult to read: “The new, unique typeface appears confident and put together, illustrating a different facet of the personality of a brand known for its punctuality.”

The company paid special attention to the development of a typeface.

“The font, being one of the key elements of the corporate identity, enhances the visual integrity of the company’s image,” the agency reports. - In this case, its character is consistent with the graphic plasticity of the logo. The Rossiya font has wide proportions, pronounced contrast, relatively short descenders, a reduced difference between uppercase and lowercase letters, and is intended for use in large sizes (headings, short inscriptions).”

The agency based the livery pattern on an element that looks like a blade, which is in tune with the company logo due to its plasticity and shape. “The element is assembled into modules that graphically replicate the image of the turbine,” the agency points out. - The pattern changes its density from the nose of the plane to its tail - it becomes richer, as if following the air flow. This technique helps convey the feeling of flight, movement, even when the plane is on the ground.”

The first aircraft with the new design should appear in April 2016.

Air China Limited was created on the basis of its predecessor Air China and began operations on September 30, 2004, providing air transportation services under the control of the China Aviation Group. Air China is China's premier civil aviation carrier and a member of the world's largest airline. Star Alliance(28 airlines). Air China operates 284 passenger routes, including 72 international routes, 15 regional routes and 197 domestic routes, covering 29 countries and regions and 145 cities (45 international cities, 4 regional cities and 96 domestic cities).

Thanks to cooperation with the Star Alliance group of airlines, Air China's service area has expanded to 1,329 destinations in 194 countries. Air China operates special overseas flights for Chinese leaders and when foreign leaders and government officials wish to visit China, reaffirming the company's exceptional status as the nation's premier carrier. Air China's goal is to become a "globally recognized airline", which includes four strategic objectives: global market leadership, continuous development of its own capabilities, providing a superior and seamless passenger experience, and continuous revenue growth. Air China is the first domestic civil airline to offer two luxury classes: First Class Forbidden Pavilion and Business Class Capital Pavilion. The benefits of these services on medium- and long-haul flights are “flat seats” and “impeccable service throughout the entire flight”, providing passengers with exceptional comfort and convenience, as well as attentive service. For six years in a row (2007 - 2012), airline Air China was included in the "World's Top 500 Brands" list, becoming the only civil aviation company ever included on the list. On June 28, 2011, the international organization SKYTRAX awarded Air China 4 stars. 12 June 2012 at the 68th Annual General Meeting International Association Air Transport (IATA) and the International Air Carrier Summit awarded Air China the Fast Travel Gold Award.

Air China pays special attention to staff training. Air China's pilot training center provides world-class training. To conduct pilot training on real aircraft, the center is equipped with a Boeing 737-300 aircraft. The Flight Attendant Training Center is the first large-scale and multi-functional training base in China and has trained more than 80,000 specialists for 40 domestic and foreign airlines. Moreover, Air China University is being built, which will become a training base providing academic education to students.

As of December 31, 2012, Air China (the holding companies) owned 461 Boeing and Airbus class aircraft with an average operating life of 6.54 years.

Air China aircraft receive both special and standard maintenance. Air China has established an engineering and technical division headquartered in Beijing. This division consists of 9 service bases (Chengdu, Chongqing, Hangzhou, Tianjin, Hohhot, Shanghai, Guiyang, Wuhan, Guangzhou), four subsidiaries, 100 local service centers and 54 international centers services that form a service network in China and beyond. This division has at its disposal 10 large hangars equipped with the latest technology. By providing superior service at these centers, Air China has received the approval and trust of more than 80 airlines around the world. Since the late 1980s, Air China's aircraft division has made more than 20 technical breakthroughs in domestic maintenance and received more than 50 awards for scientific and technological achievements from national and regional ministries.

War is temporary, but music is eternal!

They began decorating airplanes with images almost immediately after combat aviation appeared. It is believed that the first design applied to the fuselage of an aircraft was the image of a sea monster on the bow of a 1913 Italian flying boat.

Later, drawing a picture on an airplane began to be called nose art. Initially, the images on the planes resembled heraldic symbols, similar to those that ancient knights put on their shields. It is worth remembering the rearing stallion (cavallino rampante) of the Italian ace Francesco Baracchi. This coat of arms was later used by Ferrari.

Francesco Baraca poses in front of his plane!

Later, designs on airplanes became more varied. For example, storks were adorned on the fuselages of French aircraft from Escadrille les Cigognes.

Nose art became the most popular in US Air Force During the Second World War. The initiators of the coloring of the aircraft were often not the pilots, but the maintenance personnel. On the development of nose art in the USA big influence rendered a pin-up. Thus, the image of a naked pin-up star of that era, Betty Grable, was displayed on many military aircraft. In the USSR, of course, such liberties were not allowed, but the designs on Soviet aircraft of that time were also distinguished by their beauty and sophistication.

Drawings began to be applied more often to the fuselage after the Battle of Kursk in 1943, when the initiative passed to the Red Army. Often, next to the image on the plane, asterisks could be seen indicating the number of enemy aircraft shot down (Spanish pilots were the first to do this). On Soviet aircraft, victories could be indicated by stars of several colors. A personal victory was marked with one color, and planes shot down in a group were marked with another.

Many Soviet viewers were able to get acquainted with the drawings on airplanes thanks to the film “Only “old men” go into battle.” On the fuselage of the plane of squadron commander Alexei Titarenko, played by Leonid Bykov, a musical staff was depicted. The image of the notes is no coincidence. Such a drawing, for example, was on the plane of the Soviet attack pilot Vasily Emelianenko, who had a musical education.

Vasily Emelianenko's plane

The maestro himself!

Kostylev's La-5 aircraft on display at the Leningrad Defense Museum.

Captain Alexander Lobanov (left) and Major Alexander Pavlov next to the La-5FN, April 10, 1945

Lieutenant Zabiyaka G.I. against the backdrop of the registered Pe-2 205 series. The inscription “Bully” is white, the lightning is yellow

Lieutenant Gennady Tsokolaev. On board - the "Guard" emblem

Captain Alexander Nikolaevich Kilaberidze from the 65th GIAP in the cockpit of the Yak-9, Belarus, June 1944

“Lion Heart”, LaGG-3 Lieutenant Yuri Shchipov, 9th Fighter Aviation Regiment of the Black Sea Fleet Air Force.

Squadron commander of the 566th ShAP Hero of the Soviet Union Vasily Mykhlik

The Il-2 Avenger aircraft was built at the expense of the collective farm chairman Grigor Tevosyan,

whose two brothers died in the war. Nelson Stepanyan flew on the plane.

Georgy Baevsky (right) and mechanic Sobakin against the backdrop of the Yak-9U. 5 GvIAP. Sprötau airfield, Germany. April 1945

On the fin of Leonid Galchenko's LAGG-3, instead of a red star, a black cat is depicted playing with a mouse.

1942 The cat was originally white

Malyutina Elena Mironovna and her swallow

Flight commander of the 180th Guards Fighter Stalingrad Red Banner Aviation Regiment

Major General Georgy Zakharov in the cockpit of the Yak-3. By plane - St. George the Victorious,

piercing a snake with the head of Goebbels. Spring 1945

Pilot of the 958th Assault Aviation Regiment, Hero of the Soviet Union Ivan Meilus .

Airacobra Vyacheslav Sirotin

Nikolai Proshenkov and his Airacobra

The Yak-9B aircraft of the commander of the 168th IAP, Lieutenant Colonel Grigory Kogrushev.

Captain Alexey Zakalyuk, 104th GvIAP

Alexey Alelyukhin's plane

Captain Georgy Urvachev (left)

Fighter pilot Vladimir Dmitriev

Aircraft of Senior Lieutenant Vasily Aleksukhin

Fedor Dobysh and Alexander Pomazunov against the backdrop of Pe-2 with a crocodile

Abrek Barsht's plane

Nikolai Didenko's plane

Airplane of Vladimir Pokrovsky

The commander of the Cherbourg squadron of the Normandy regiment, Marcel Lefevre, and his Soviet comrades (technician-lieutenant Tarasov and senior sergeant Kolupaev) at the Yak-9 fighter No. 14

Eagle by Mikhail Avdeev

Propaganda aircraft ANT-9 "Crocodile"

Squadron commander of the 5th assault regiment, Hero of the Soviet Union A. Putin before a combat flight

Hero of the Soviet Union M.D. Baranov (right) is congratulated on another victory. Stalingrad front. 1942

“For Zhenya Lobanov” (Northern Fleet Air Force, Il-2, 1943)

Hero of the Soviet Union Captain A.D. Bilyukin in the cockpit of his personal aircraft "Alexander Nevsky"

The crew of the registered reconnaissance aircraft of the 39 ORAP (from left to right): commander I.M. Glyga, gunner-radio operator K.N. Semichev and the navigator of the joint venture. Minaev

“For Volodya!” (32nd Guards IAP, Northwestern Front, Yak-9, 1943)

Airplane "Revenge of the Baranovs"

Crew of Major K. Ivantsov

Flight crew N.V. Baranov before the last flight before the Germans surrendered.

A logo is an important part of a brand, reflecting its concept and style. It is not in vain that a lot of time and money are spent on creating a corporate badge: catchy, memorable symbols allow you to distinguish a particular company from its analogues, and the logo itself becomes part of the air carrier’s advertising. Images with the company symbol are applied to aircraft, issued accessories and tickets. World airline icons may contain the following components:

1. Symbols and signs.
2. Text elements.
3. Alphanumeric components.
4. Combined elements that combine previous types of logos.

Quite often you can see logos of airlines around the world on airplanes. This differentiates ships from each other and is part of the airline's image. Many airliners are painted in the corporate colors of the owner company. Usually the text logo is located along the side of the vessel, and its branding is placed on the tail or wings.

Logos Russian airlines do not differ in level of elaboration from foreign competitors. The variety of colors and shapes makes each of them unique and easily recognizable. Let's take a closer look at the symbolism of major foreign and domestic carriers.

United Airlines

The most major airline For many years, the world has used the colors of the American flag and schematic images in the form of the letter U, a shield, and flag stars in its logos. IN last years The carrier has succumbed to modern minimalist design trends and introduced the latest version of the icon. It is completely monochromatic and made in blue. Next to the United inscription in a simple font is an icon depicting a globe.

The appearance of the logo is borrowed from Continental Airlines, with which the carrier merged.

Delta Airlines

One of the largest US airlines has experienced ups and downs over many years: it was declared bankrupt, lost some assets and was able to return to the market. The company logo has been modified several times. Its main element was invariably a triangle in the form of the Greek letter “delta” with the addition of the company name. Today, the logo contains a dark red triangle and a laconic Delta inscription to the right of it. Previously, it also contained the word Airlines, but they decided to eliminate it in order to simplify the icon and not overload it.

Southwest Airlines

Another major US carrier also has a rich history. In the initial periods of the company's activity, the company's logo looked like three vertical stripes located at half an angle, on top of which was the inscription Southwest. In subsequent years, the airline logo included the image of a heart. From 1998 to 2014, the company’s logo was decorated with an image of an aircraft and an inscription with the name of the carrier. Newest option The symbol contains a large blue Southwest inscription and a small heart to the right of it, which contains the font color of the logo and the company’s corporate colors: red and orange.

Emirates

This airline is owned by government agencies of the UAE and is based in Dubai. The carrier does not lack finances: it regularly purchases expensive aircraft and expands route network Worldwide.

The company logo is simple and at the same time memorable. It contains calligraphy of the airline's name in Arabic and a duplicate word in English. Both inscriptions are made in red and use a unique, stylish font, the elements and curves of which echo the Arabic script.

Lufthansa

A major airline in Germany and at the same time one of the oldest in the world, Lufthansa honors its traditions and at the same time follows modern trends. The carrier's logo has changed beyond recognition over the years, but the changes have benefited it. The current version of the logo looks like an image of a bird, which was located in all versions of the icon, outlined in a circle; to the right of it is an inscription with the name of the company in blue. The logo is superimposed on a yellow rectangle, which brightly sets off the color of the font and image.

Air France

Major French airlines operate regular flights to 187 countries and 1,000 destinations. Their logo is characterized by restraint and laconicism: to the right of the blue Air France or AF inscription there is an icon in the form of a red ribbon. The tails of the carrier's aircraft are painted in the form of blue and red stripes, which is also part of the company's symbols.

British Airways

The UK's largest airline also occupies a strong position in world rankings. Its logo is made in the colors of the flag of the United Kingdom. The logo includes an inscription with the company name and an icon in the form of a red and blue ribbon to the right of it. The planes are painted in a similar pattern to Air France, but they cannot be confused with British Airways due to the difference in lettering and shapes.

Qantas

This airline is located in Australia and is one of the oldest airlines in existence. The carrier's name is an acronym that incorporates the capital letters of the original Queensland and Northern Territory Aerial Services Limited.

The brand logo has a bright color. Above the company name, in bold, slanted black font, is an orange triangle with a white silhouette of a kangaroo. At the bottom of the logo there is the inscription “The spirit of Australia”.

China Eastern Airlines

One of the most reputable Chinese carriers is part of the international group of companies Sky Team and is distinguished by its exceptional flight quality and high level of service. In its logo, the company reflected the company name in Chinese and English languages in blue and red colors, respectively, and to the left of the inscriptions there is an image of a flying bird in the same colors.

Pegasus Airlines

Many tourists vacationing in Turkey have come across this popular low-cost airline. The company is different favorable price and flight speed. The airline's logo reflects the name of the company in red and its symbol - Pegasus in white on a golden background. According to legend, Pegasus was a mythical creature in the form of a winged horse, which fits appropriately with the concept of airlines.

Air Canada

Over the years of its existence, the airline managed to acquire a large Canadian carrier and thus acquire one of the most extensive fleets of aircraft and aircraft in the world. The airline's logo matches Canada's symbol - a maple leaf surrounded by a circle - with the words Air Canada written on it. The entire badge is red.

KLM

Royal Netherlands Airlines was founded in 1919, making the company one of the oldest in the world. However, it boasts a modern fleet and advanced transportation technologies. The carrier's logo features a single sky blue shade and the abbreviation KLM with a crown at the top and a small Royal Dutch Airlines inscription at the bottom.

Qatar Airways

Qatar Airways is a relatively young but highly successful airline in the Middle East. High level service includes impressive luxury services for VIP passengers. The carrier is famous for its wide range of routes and modern technology. Its logo is made in brown tones and contains the company name in two languages ​​and an image of an oryx. This animal from the antelope family is also a symbol of the country.

EasyJet

This British low-cost airline is one of the three largest representatives of its class worldwide. The carrier operates flights from major cities Britain. From Russia, with the help of the company, you can fly to London or Manchester. The logo of the low-cost airline is laconic: it consists only of a bright orange inscription with the name of the company. The carrier's aircraft are decorated with it, and their turbines and tail are also orange.

Alitalia

Another member of the Sky Team alliance transports passengers throughout Italy and the world and provides passengers with favorable flight conditions. The company was founded in 1946 and over time expanded its route network and merged with another local carrier. The company logo contains a green inscription with a red element in the capital letter. Alitalia's aircraft are decorated with elements of these two colors and the logo itself.

This is a partial list of various airlines around the world and their symbols. Many carriers, as you can see, include their name and a small icon in the logo as a symbol of the company. Symbols are often associated with airborne themes or regional features and national landmarks. The color scheme plays a significant role in the memorability and overall style of the company, so design professionals work on its creation and font selection, and the logos themselves regularly undergo some changes.

Let's consider Russian leaders in the field of air transportation. Russian airline logos are distinguished by a variety of colors, shapes and symbols, which makes it easy to distinguish the carriers' aircraft from each other.

Aeroflot

The largest airline in Russia has an extensive network of routes, an impressive fleet of equipment and is included in prestigious ratings of world airlines. On the company logo you can see the brand name itself, an image Russian flag and an orange line smoothly passing under the icon. The airline's aircraft are painted silver, and their components are blue with a tricolor design.

Victory

The new Russian low-cost airline has a strong position in the market thanks to an increase in the number of destinations and frequent convenient flights. Like many representatives of this type of company, Pobeda created its logo in a minimalist style. It contains the inscription "Victory" and three light blue circles, which, however, look stylish on the aircraft of these airlines.

Utair

UTair airline is one of the largest in Russia and has branches in other CIS countries. The carrier owns several subsidiaries and has the world's largest helicopter fleet. The company logo is simple: it contains the name of the organization in blue, which is made in an italic font. On the tail of airline aircraft is a blue circle with the abbreviation UT as an acronym.

S7 Airlines

The former Siberia Airlines paid great attention to rebranding. The current airline logo features the word S7 in a bright green circle and the word Airlines in gray. The company's aircraft stand out clearly from other ships. They are completely painted green, and on the sides and in the tail there is a company logo framed in red. Along the side line there are images of silhouettes of people in a darker green shade.

Russia

The company, located in St. Petersburg, is rapidly developing and increasing passenger turnover. Airlines sell tickets in the mid-price segment. The company's symbols include the name of the enterprise and an icon in the form of the letter R in red.

The side of the carrier's aircraft is often decorated with the company's name in translit, and its elements are painted in red as an ornament. This stylish and bright solution attracts the eye and makes the vessels memorable.

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